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ABOUT
MAIE IKEMOTO

I am a marketer passionate about crafting strategic, emotionally resonant, and visually compelling brand experiences.


With particular interest in the layered intersection of marketing, culture, and globalization, I approach strategy with authenticity, ethics, and connection with communities. 
 
My interests lie in the fashion, beauty, and CPG industries, and I’m actively seeking roles in digital marketing, social media, creative strategy, or partnerships! 

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EDUCATION

Bachelors of Science, Marketing

University of Maryland, College Park; Robert H. Smith School of Business

[#13 among public institutions]

Academic Programs and Involvement

Strategic Design Fellow

The Strategic Design Fellows program, offered by the Robert H. Smith School of Business, integrates creative design with business education to prepare students for today's business environment. The program offers students the opportunity to develop strategic solving skills through creative design thinking. 

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VP of Digital Communications; UMD American Marketing Association

UMD AMA is the only marketing organization on campus. As the VP of Digital Communications, it is my mission to ensure clear and engaging communication across our website and newsletter. 

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Relevant Coursework

Marketing Principles and Organizations

BMGT350 introduces the core concepts and principles in marketing, including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.​

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Media and Globalization

MCS334 explores global flows of media and the networks, capital, and people that shape and are shaped by them. Students analyze case studies and media practices to develop a comparative and critical understanding of global mass media and transnational cultural, political, and economic institutions.​

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Design and Innovation in Marketing

BMGT458A explores how design and marketing work together to shape strategy, innovation, and brand value. Students learn to manage the creative process, apply design thinking, and understand the strategic role of design in brand development. 

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Media Literacy

MCS101 helps students critically engage with the media of communication, information, entertainment, and surveillance that surround us. 

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Computer Graphics Workshop

BMGT458Q introduces computer graphics and visual communication principles through digital design projects. Students learn fundamental design concepts, industry-standard software, and the skills to create marketing and design materials.

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MAIE IKEMOTO

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